A hand-off document. Anyone in Alturian should be able to pick this up and run with it — what to build, who builds it, in what order, and how we know it's working.
Monkeybar is an Alturian-owned digital transformation consultancy for Jakarta SMBs. The narrative and website exist; the operating chassis does not. This plan specifies what to build, who builds it, in what order, and at what cost.
Monkeybar's narrative is solid. The execution chassis underneath it isn't built yet — that's what this plan is for.
A four-product ladder. Diagnostic and Review exist to qualify into the prize, which is the recurring Improve retainer. Everything in this plan is designed to maximise the rate at which prospects climb that ladder.
Priced for the Jakarta SMB owner-operator. The mental model: Review is a comfortable test buy, Build is the serious-but-doable commitment, Improve is "less than one junior hire" — the framing that lets the owner sign without going to the family or the bank.
Two templates so we don't quote each Build from scratch. The Solutions Architect tunes the template to the client; the template gives us 70% of the answer on Day 1 of Sprint 0.
Templates compound only if we run them often. Two templates × three Builds each by Day 90 = six iterations of each playbook — enough to stabilise. Spreading across six verticals means every Build is bespoke and the engine never gets sharper.
Monkeybar's pitch is "we make the tools you already have actually work together." So we are tool-pluralist by design. But internally, we have a default stack — that's how we move fast and keep our own house in order.
Hire when a metric demands it, not on a calendar. Each role below has a trigger — pull the trigger only when the metric crosses the line for two consecutive weeks.
A working illustration in IDR, not a forecast. The point is the structure: how revenue stacks at Jakarta SMB price points, what the local cost line looks like, and what break-even depends on. Numbers are anchors — Lead refines in Week 1.
Pod salary assumption: Lead Rp 40 jt/mo · Solutions Architect Rp 30 jt/mo · Implementation Engineer Rp 18 jt/mo (Jakarta market, May 2026). USD ≈ Rp 16,000.
Review numbers above show gross fees collected. Under the credit mechanic (slide 6), fees from Reviews that convert to Build credit 100% against the Build invoice — so the two rows partially overlap. At the Q4 conversion target (~70% of Reviews convert), net Q4 revenue lands closer to ~Rp 906 jt than the Rp 1.08 B sum, and contribution margin compresses ~7pp. The trade is intentional: cash arrives earlier, customer-experience friction drops, and Review→Build conversion lifts well enough to deliver more Builds at any given pod size.
Three phases. Each phase has a small number of things that must happen — everything else is optional. If a phase milestone slips, that's the cue to slow the next phase, not to skip ahead.
Not "what the plan says" — the literal hour-by-hour. By Day 14, the funnel is moving and the SA hire is open.
Plain-English definitions for the jargon used above. Skim or search as needed.